HammersmithLondon have kicked off their live Wimbledon coverage on their big screen in Lyric Square.
Hundreds of people use the service every year, and the current hot weather has boosted numbers. The screenings are part of the HammersmithLondon Summer Festival, now in its eleventh year, which seeks to deliver improved footfall in the town centre. Unlike some wetter years, HammersmithLondon staff have been handing out free sun cream to protect the public from the searing heat.
“You can’t beat Wimbledon on a beautiful British summer’s day.” Patricia Bench, BID Director, HammersmithLondon, said: “We couldn’t have asked for better weather to kick off our Wimbledon screenings and it looks like it’s going to be set fair for the whole two weeks, which is unheard of! The Wimbledon live screenings are always a very popular event. It looks like it’s going to be a fantastic fortnight.”