White City will be one of the bigest regeneration schemes in the UK when it gets under way, and will provide a new focus for the creative and biotech industries in London.
Plans, outlined by Stephen Greenhalgh, leader of Hammersmith & Fulham Council when speaking at the Place West London conference on October 14, were given a fillip by the approval of phase one of Imperial College’s redevelopment of the former BBC Woodlands site last week, and by the endorsement of the GLA, through Sir SImon Milton, who also spoke at Place West London.
Sir Simon said that the indicative masterplan for the area was being brought forward and would include a creative quarter based around the BBC, and one focussed on biotech aided by the presence of Imperial College.
He also said that he saw the present industrial use class of much of the land in the White City Opportunity Area transferring to Park Royal, taking jobs and emplyers with it where they existed.
Greenhalgh said the Joint LB Hammersmith & Fulham/Greater London Authority Planning Framework outlined the generation of up to 5,000 new homes and 10,000 new jobs in the area, while invigorating Shepherds Bush Town Centre and prividing modern new homes to offer to existing (council) tenants.