The plans for redeveloping the land north of its existing flagship shopping centre in White City were shown in August, with businesses and residents being positive about the scheme.
The £1 billion regeneration masterplan seeks to redevelop a nine hectare site, either side of Ariel Way, into a “vibrant new pedestrian quarter”, that will include around 1,600 new homes, new community facilities, shops and a new department store. It is hoped that thousands of new jobs will be created. Existing traders around Shepherd’s Bush are also expected to benefit from the increase in footfall.
Westfield unveiled draft plans for redeveloping the site earlier this summer after the area was earmarked for regeneration by the Greater London Authority and the London Borough of Hammersmith and Fulham with the publication of the White City Opportunity Area Planning Framework.
Duncan Bower, Director of Development and Asset Management said: “We have already received a considerable amount of support for the plans and the submission is an important step in bringing more jobs, homes and facilities to the local community. We are keen to progress this project and make these jobs a reality for as many local people as we can.”
If the planning application is approved, Westfield will begin the detailed design of the development next year, with construction unlikely to start before 2014.