Coinciding with the fifth anniversary of the opening of Westfield London, the unveiling reveals reconfigured plans for the next phase of a mixed-use retail and residential quarter north of the centre. They will be shown in a public exhibition in October.
In March 2012, Westfield was granted outline planning permission for a £1 billion mixed-use development adjacent to the existing centre, with up to 1,522 homes, new leisure facilities and new shops, including a new, flagship department store. Since then, Westfield sat they have been refining the proposal to deliver an enhanced experience for consumers, retailers and future residents.
Westfield London has created over 8,000 jobs including around 100 new apprentices in 2013, and the new plans are expected to deliver a further 6,700 new jobs as well as a range of training opportunities and apprenticeships. The extension is expected to generate an estimated £200 million a year in wages and benefits within the local economy.
The majority of the new homes will be located adjacent to the West Cross Route in a series of contemporary mansion buildings, creating a new residential community around a public green square, separated from the main shopping zone.
The vision incorporates a more distinct piazza, which will now be created around the Grade II listed DIMCO buildings (pictured left), complete with small shops, leisure and community space, along with a reconfigured bus interchange.
The updated scheme aims to establish a new gateway into the expanded town centre through innovative, stand-out architecture, connecting Shepherd’s Bush with the BBC Television Centre and the rest of the White City Opportunity Area.
It looks to create a strong east-west connection across the site linking Kensington and Chelsea with the BBC Television Centre while the archways underneath the Hammersmith and City Line viaduct will be opened up, connecting Shepherd’s Bush with the planned White City Green.
Westfield has commenced an international campaign, being carried out by Knight Frank London, to seek best in class residential developers with whom to undertake the delivery of the residential component of the expansion.
Duncan Bower, Director of Development and Asset Management, said: “This is a really exciting time for Westfield London as we celebrate five years in West London. Our expansion plans are taking a major step forward and KidZania is now under construction. Our proposals will expand our unrivalled retail offer by introducing a new, flagship department store while adding to our existing shops, dining and leisure facilities and creating a massive 6,700 new jobs. We are committed to ensuring as many local people as possible receive these jobs and we have already begun working closely with local organisations to help achieve this. The incorporation of many hundreds of new homes for Londoners is also a very exciting and timely aspect of our expansion.”
The exhibition is at Westfield London (1st Floor just outside The Village) on Friday 11 October, 2PM – 8PM, and Saturday 12 October, 10AM – 4PM.