Westfield have launched a new summer events programme based around a new pavilion on the new Westfield Square.
The pavilion, designed by IF_DO architects, pays respect to the Flip-Flap structure that was present at the 1908 Franco British Exhibition in White City. It will host a diverse line-up of free arts, culture, sports and family events throughout summer 2018, and will be one of the venues for the London Festival of Architecture.
Its inspiration stems back 110 years ago when more than eight million people visited the 120 exhibition buildings and 20 pavilions at the Franco British Exhibition in White City.
The new outdoor public square forms part of the recent £600m expansion of the shopping centre.
“The Pavilion is a great addition to our vibrant arts scene,” said Cllr Andrew Jones, H&F Cabinet Member for the Economy and the Arts. “We’re working towards creating more affordable performance spaces in the borough as we aim to become one of the country’s leading destinations for the arts.”
“Westfield London is focused on developing and contributing to a thriving arts and culture scene in H&F,” said Duncan Bower, Director of Development at Westfield London. “We look forward to welcoming visitors to our series of free events for local residents and shoppers to experience different performances and activities – ranging from music, art sport and tech.”