West London unites to enhance global reach

Capital West London has revealed its ground-breaking plans to unite the area as one huge investment opportunity, promoting it’s combined £69billion economy to a worldwide audience.

The partnership, the brainchild of the West London Alliance – made up of Barnet, Brent, Ealing, Hammersmith & Fulham, Harrow, Hillingdon and Hounslow councils, was successfully launched at the Hilton Hotel Wembley last month.

Never before have so many local councils come together to work on such a project. The ambitious three-year programme will transform West London’s reach to the global market, allowing potential investors to tap into the second largest economy in the UK with just one call.

The partnership is fully endorsed at the most senior level by the officers and members of the local authorities involved, and aims to work in collaboration with the Greater London Authority and London & Partners, with the backing of the Department for International Trade.

Capital West London will bring together a collaborative group of public and private sector stakeholders and centre on the region’s key assets: connectivity, investment and trade.

The programme, delivered by regeneration marketing specialists White Label Creative, will ensure the continued success and growth of West London and raise its profile as a one of world’s leading investment destinations, while helping companies within the area reach new markets.

Dan Gascoyne, of the West London Alliance, said: “This is a ground-breaking collaboration between a significant number of local authorities which will provide a fantastic platform from which to secure West London’s future prosperity.”

Cllr Muhammed Butt, from Brent Council, said: “West London is already great. This new collaboration will help it stay that way.”

Cllr Julian Bell, from Ealing Council, said: “This is the start of something big. West London is an attractive location for investors and businesses, as well as for their employees. We look forward to this message being promoted on a national and international level via the Capital West London initiative.”

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