“Olympic Fringe” events, featuring eccentric sports, aims to follow on from the main event in 2012, with West London as the host location.
Sports such as cheese rolling, chess boxing and bog snorkelling could be gracing West London after the 2012 event concludes in Stratford. Organisers stress that the event is not linked to the 2012 Games itself, and the name of the event is yet to be decided. Olympic branding regulation states that it will not be allowed to be called the “Olympic Fringe”.
With the Olympics set to consume most of central and east London, the off-beat tournament wants to locate in West London, and organisers are looking for venues.