West London speakers line up for BASE

Major West London-based businesses head the roll call of keynote speakers at the forthcoming annual BASE event, which takes place on Wednesday 16 February at the Brewery in Central London.

CEO’s of Cisco, Sky and Coca Cola Enterprises will each set out their respective business cases that demonstrate the economic rationale behind being more sustainable.

Sky’s Jeremy Darroch says that in connection with its new broadcast facility “we see a happy confluence of benefits where innovations cut emissions and also cut costs… If you take a long-term approach, it’s a no-brainer.”

Phil Smith of Cisco says that “I’m seeing every day that the technology industry is now capable of making a significant impact on the way we use and consume energy” and Smith is expected to argue that “anyone who agrees with efforts to reduce carbon will have to sell their case in the language and imperatives that businesses value.”

And Coca Cola Enterprises’ US-based CEO John Brock is expected to reveal how CCE’s focus on sustainability has changed the way the company does business for the better. “We are seeing the benefits of making sustainability a business priority” he says… and CCE is now “moving beyond what happens within our operations and taking that approach across our entire supply chain”. And as more and more major companies start to take this approach there will be a need for companies of all sizes to understand the new rules of engagement.

That is why BASE promises to be more than a great line-up of inspiring speakers; the whole event is geared around delegates translating this great how-to advice into real take-home business action plans.
To register for BASE and for more information on the event go to www.baseshow.co.uk.

BASE is organised by Place West London sister company BASE Communications.


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