Wandsworth Council have successfully defended an appeal over a large illuminated advertising hoarding in Clapham Junction town centre.
An inquiry backed the council’s decision after KDT Management appealed the initial refusal in March this year of its application to erect a billboard measuring 16 metres by eight metres on the front of the Wessex Halls banqueting suite opposite the entrance to Clapham Junction Station.
The inspector agreed with the council’s submissions, concluding: “The display would overwhelm and dominate the surrounding areas, an impact further accentuated by illumination during the hours of darkness.
“The proposed advertisement would result in significant harm to the character and appearance of the CJCA (Clapham Junction Conservation Area) and the setting of the nearby listed buildings.”
Planning Committee chairman Cllr Sarah McDermott said: “This very large and garish hoarding would have been extremely unsightly and intrusive, especially at night, and would not have fitted in at all with its surroundings. It would have been a real blot on the landscape which is why we refused to give it planning permission in the first place.”