W12 opportunity still there

OMAwhitecity2_tcm23-1332860 The “Creative London” development plans for the 37 acre site north of Westfield London are moving forward.

The site, owned by a mix of the BBC, Land Securities, Helical Bar and Marks & Spencer, was last in the news in May last year when some images of architect OMA’s plans appeared in the press (see above). It’s understood that these images no longer reflect the scheme. Although the central proposition seems still to create a creative industries hub.

LB Hammersmith & FUlham already has a very high proportion – around 37% – of employment in the creative sector, so the Borough clearly see this as playing to their strengths. And with the BBC committing to W12 – they point out they will still have 7,000 staff in the area even after they relocate many of their staff outside London – the potential to build an economy serving the broadcast behemoth still exists.

Nearby Park Royal has a very strong broadcast sector representation in its occupiers, much of the post-production work done in London is done there, which lends support to the Creative London plans, which seek to entice similar businesses and their customers west from more expensive locations in Soho and the like.

OMA’s masterplan was put on hold when the BBC decided to review its property, but a broader planning framework is being worked on, with the Council, and this should be completed by late next year. It’s understood that it will include reference to the regeneration of the White City Estate, to thenorth west of the site.

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