Long-term plans which show how Brent Council aims to transform a neglected part of area Alperton into a thriving new hub offering new homes and improved business and employment opportunities, have been approved by councillors.
The Alperton Masterplan sets out how the authority hopes to transform a strip of poor quality brownfield land next to the Grand Union Canal into a new, mostly residential neighbourhood of 1,600 new homes, together with improved shopping and cultural facilities and business space.
As well as providing much-needed new properties in the borough, the authority also believes that the area – which runs along the canal from Middlesex House in the west, to the Northfield Industrial Estate in the east – presents a chance to substantially renew and improve existing business and employment opportunities.
The masterplan, which was considered by the council’s planning policy committee last night (20 October) will provide potential developers with clear guidance as to how the area should be re-developed and the significant changes that are being proposed.
The plan is based on the ‘Vision for Alperton’, a document that was drawn up by the council, residents, businesses and landowners earlier this year. In it, the area is split into three distinct neighbourhoods: a cultural centre of community facilities, local shopping and modern business space; a waterside residential area, predominantly a place to live for families, defined by a network of connected streets and public spaces; and an industrial zone comprising business space and a road bridge link across the River Brent connecting the estate with the North Circular Road and onwards to Park Royal.
Lead Member for Regeneration, Councillor George Crane, said: “The council want to see Alperton transformed into a place where people choose to live, work and invest. We believe it gives us a unique opportunity to develop a quality environment which will draw upon the huge potential of the canal and nearby Ealing Road.”
The approval of the master plan signals the start of detailed consultation with local residents, businesses and other stakeholders, which is likely to begin in mid November.