The University of West London’s new research centre for the hotel and resort industry is to hold its inaugural lecture.
The lecture, ‘All Change: The new competitive landscape of multinational hotel companies’, will be held at the Institute of Directors in Pall Mall on 20 May. It will discuss the new competitive landscape of hotel and resort multinationals.
The event will be the first lecture hosted by the University’s International Centre for Hotel and Resort Management, which was launched last year. The centre, which forms part of the London School of Hospitality and Tourism, is the first of its kind to focus on strategic and corporate issues in the hotel and resort industry.
In this lecture, which also forms part of the University’s Professorial Lecture Series, the centre’s director, Professor Angela Roper, will discuss how over the past 15 years multinational hotel companies have implemented an asset-light or ‘virtual-hotel’ business model. She will argue that the consequences of this altered business model have been to both limit control over parts of hotel multinationals business as well as assist them in developing into more focused, specialised firms. She will conclude the lecture by pointing to the competencies required of corporate managers in the industry as well as setting out the strategy going forward for the centre itself.