Transport for Slough is launching a new sustainable travel campaign, backed by Department of Transport funding.
The “Better by…” campaign aims to enable and encourage workplaces, schools and the wider community to use environmentally-friendly forms of travel, including public transport, cycling and walking routes.
The council hopes the initiative will boost the local economy by enhancing access to jobs, skills, training and education as well as improve the health and wellbeing of Slough residents.
The programme began after Transport for Slough received £1.5million in funding from the Department for Transport’s Access Fund for Sustainable Travel.
The Better by… project has four key objectives over the next two years and beyond:
• increase cycling and walking in Slough to improve personal health
• up-skill the Slough workforce by enhancing access to local jobs and training
• encourage a switch from car use to sustainable travel for work and school trips to help offset the effects of road traffic in Slough
• promote sustainable travel opportunities offered by the Local Growth Fund and other capital schemes in Slough.
The campaign includes a number of events, communications and targeted face to face advice.
Councillor Martin Carter, cabinet member for planning and transport, said: “I am very excited for Better by…’s many and varied schemes taking place in the borough. From the cycling programmes to the journey planning and travel advice, Better by… will be all about providing a range of sustainable travel options, while helping people to get out and enjoy the outdoors, as well as improve their fitness.”