A new vision to protect and enhance Shepherds Bush Market and relocate the Bush Theatre has been adopted by Hammersmith & Fulham Council.
The council says Shepherds Bush Market has been struggling for some time, and that they want to regenerate it, and to provide a new home for the Bush Theatre in neighbouring Shepherds Bush Library where they hope it would form the centrepiece of a new “cultural quarter”.
The council recently closed a second round of consultation on proposals, and this week formally adopted the planning brief that will frame the redevelopment.
Orion Shepherds Bush Limited (OSBL), a joint venture between Development Securities and Orion Land, are in discussions with the council over a regeneration scheme for the TfL owned market and the land around it, owned in part by the council. The newly adopted planning brief proposes that the Transport for London-owned market would be enlarged to take in a former laundry site on Pennard Road, along with land currently owned by the Broadway Centre and Peabody Trust and redeveloped to include new homes and public spaces.
The council has agreed to give OSBL an option to buy the council’s land on Pennard Road, which is known as the former laundry site. If they can assemble the rest of the land needed to come-up with a viable scheme that ultimately gets planning consent and is an accordance with the council’s planning brief then it is likely that OSBL will exercise the option and progress with the development.
OSBL Chairman, Richard Olsen, said: “We are at the start of a journey to deliver a revitalised Shepherds Bush market and surrounding area.”
“We are looking forward to sharing our thinking with those living and working in the area and we recognise that building these relationships is vital to the future success of our work. There will be many opportunities for people to come and meet us and to discuss the emerging masterplan and the area’s future.”
OSBL will now be working on a detailed masterplan for the site, with a planning application expected to be submitted to the council in 2011.
See previous coverage.