London Councils have announced that event producer Serious are to work with seven London boroughs to bring a two-year cultural programme to their high streets.
“The Streets” will run as an arts programme across seven outer London boroughs in 2015 and 2016. The two-year deal aims to bring high quality arts and culture to high streets.
Live music and event producer Serious will work with the recently formed consortium of boroughs – Wandsworth as well as Waltham Forest, Redbridge, Havering, Croydon, Richmond upon Thames and Kingston upon Thames – to share arts and culture throughout London communities by using the communal space of the high street as its stage.
The Streets aims to enhance urban regeneration strategies with arts and culture by staging performances and stimulating local participation and discovery.
Claire Whitaker, Director of Serious, said: “The Streets is a fantastic opportunity to bring some magic to high streets and town centres in outer London boroughs and to showcase the dynamism and creativity there is to be found all across the capital. Serious are looking forward to working with artists and performers, as well as the boroughs themselves, to develop exciting new work that will entertain and stimulate audiences, whilst bringing new life to parts of the capital that have less of a profile than central London.”
The consortium recently won £600,000 of Arts Council England Strategic Touring funding to deliver this cultural programme, which will tour each of the boroughs twice a year – once in the summer and once in the autumn. With Serious as the creative partner, in November the EFG London Jazz Festival will come to The Streets with Festival on the Move.