Quintain has announced further restaurant lettings at London Designer Outlet (LDO) at Wembley City.
Pizza Express and Prezzo have both signed up, boosting LDO’s food & beverage offer which already includes Frankie & Benny’s, Handmade Burger Co and Jimmy Spice’s.
London’s first bespoke designer outlet and the only one within the M25, LDO is the major retail and leisure element of Wembley City, the 85-acre regeneration around Wembley Stadium and Arena. In total 15 new restaurants, cafés and coffee shops will trade alongside 85 designer retail units and Cineworld, which has already signed a 25-year lease for a new nine-screen cinema that will seat up to 1,800 people.
Construction will start on site later in 2011 with completion in 2013.
Phil Cottingham, Managing Director of Retail at Quintain, commented: “More than 30% of the catering area space has now been taken. The high level of interest from top quality operators reflects the success of food and beverage in designer outlets over the last 10 years.
“We are now focused on securing our retail anchors – with a number of deals already in the advanced stages of negotiation. Then we will target the aspirational designer brands, as well as the emerging fashion and lifestyle labels looking to take their first step into the designer outlet sector.”
Prezzo Chief Executive Jonathan Kaye said: “We are delighted to be part of such a high profile scheme adjacent to one of the UK’s most iconic landmarks.”
Marc Ward, Group Head of Acquisitions at Pizza Express’ parent company Gondola Group, said: “A retail and leisure scheme of this scale and quality is just what this part of London needs. We are very excited about the site, right on the doorstep of Wembley Stadium and Wembley Arena as well as the new council offices, multiplex cinema, retail and the other activity generators within the project.”