Quintain is readying a planning application for the Eastern Lands which could deliver several thousand more homes, including a significant chunk of private rental accomodation (PRS).
There has been a significant momentum shift at Wembley Park. Developer Quintain has pressed the accelerator pedal firmly since selling its assets at Greenwich, and the pace is likely to increase further due to the very recent takeover by a cash-rich American investor, Lone Star.
They have already opened the new Hilton, and the London Designer Outlet, along with several residential and student blocks, and have consented plans for more – work has begun on Alto (left), and plans for the next phase of several thousand homes on the “Eastern Lands” – Wembley Retail Park and part of the Stadium Car Park – are expected to be submitted within the next few weeks.
Speaking at the West London Business property lunch, Ben Giddens of Quintain said that not only were new owners Lone Star “keen to progress” on developments, the plans for the Eastern Lands were “not just a valuation or CGI exercise, but a delivery masterplan”.
In all, Quintain’s plans would deliver around 5000 new homes, along with a very significant amount of commercial space.
But there’s more to regeneration than putting up buildings. Quintain’s COO James Saunders comments, “When we began redeveloping Wembley Park we knew that this was going to be a huge project. It’s about so much more than just constructing buildings – it is about creating a community, a place where people want to spend their time. ”
Wembley Park has long been a popular destination for day visitors, thanks to its sporting and music venues, but adding soul to the area and developing it into somewhere that people would want to spend their evening and leisure time was an ambitious undertaking. The goal has been to create a community where people want to live, work and play and that is what is emerging.