Queen of Shops brings second-hand chic to Westfield

Jan 2009 096 Retail guru Mary Portas is to open a second-hand shop at Westfield London.

It doesn’t seem to fit with the ‘luxury village’ positioning, but a charity shop will open in the giant mall. Mary Portas, the star of BBC2 show Mary Queen Of Shops, will open “Mary’s Living and Giving Shop”, which she says will ditch shabby decor and rows of dusty clothes for a bright, accessible layout modelled on fashionable street markets. It opens on 4 June and profits will go to Save The Children.

Ms Portas told the Evening Standard: “A lot of people think charity shops are a little bit irrelevant, but I want to change that. There is a financial and environmental crisis as well as the continuing trend to shop online. Charity shops are in a position to harness the impact of those issues, and if they do they’ll be in a powerful position on the high street. The luxury sector is already changing — people might shop in designer stores and cheap supermarkets. You can’t define the luxury shopper any more”.

Mary’s Living and Giving will open for a month to coincide with her next BBC2 series, Mary Queen of Charity Shops, which begins on 2 June. She hopes it can become a permanent fixture.

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