The redevelopment of the 1.9 hectares site will comprise up to 212 residential apartments including mews style houses, a maximum of 14,050 sq m non-residential floor space to include up to 6,000 sq m of retail and market space, 4,000 sq m of food and beverage uses along with ancillary floor space, significant landscaping and amenity/open space. A rejuvenated Shepherd’s Bush Market will be at the heart of the mixed-use development.
The market has been in existence for 100 years but has struggled in recent years. The OSBL plans should widen the market to create more pitches, and more space for larger pitches, providing a better retail mix, and imporved performance.
At the Uxbridge Road end of the market, a new public square will provide the setting for the refurbished Bush Theatre which has moved into the Old Shepherds Bush Library building. The council say OSBL has promised to maintain the independent character of the market by building on the individuality of businesses that have traditionally traded at Shepherds Bush, believing that a strong, local character is a vital ingredient of the market’s appeal.
OSBL thinks that the regeneration will help produce £3.2m a year extra retail spend. Several market squares will be created and new homes will be built. The Market Square will feature different types of national cuisines. This new square will accommodate pop-up shops and temporary trading space for start up or small businesses. There will also be spaces for open air events. New shops will be built on the east side of the market for traders whose premises have become dilapidated and crowded.
The entrance to the market from Goldhawk Road will be extended, which will involve the demolition of a parade of shops. All the businesses in thos eshops – 30 to 52 Goldhawk Road – have been offered a new Goldhawk Road shop unit once they have been built.
H&F Council Leader, Cllr Stephen Greenhalgh, said: “There is very little doubt that Shepherds Bush Market needs significant improvement if it is to survive. People have been telling the council for many years that it needs to be protected and enhanced and these plans will ensure that it will flourish, with more people visiting and market traders enjoying a more secure and prosperous future. We fully recognise the market’s rich heritage and character and this scheme will build upon its diversity to reaffirm the market as one of London’s leading tourist destinations.
Richard Olsen of Orion Shepherds Bush Limited said: “We’re very pleased with the outcome; it’s good news for the market and the area. The proposals will see the market regenerated and enhanced by introducing much needed investment and positioning it at the heart of a new high-quality mixed-use scheme. Our proposals seek to build upon its historic legacy, maintaining the diversity but at the same time implementing essential improvements to ensure the market becomes a destination in its own right.”
The Bush Theatre’s move forms the centrepiece of the council’s vision of creating a new cultural quarter to complement the extended market. It is hoped that the new public square at the Uxbridge end of the market will become a venue for outdoor performances, generating cultural activity and attracting more customers to the market.
Madani Younis, artistic director of the Bush Theatre, said: “The regeneration of Shepherds Bush Market will act as a catalyst for the future prosperity of the area and I’m delighted that this exciting scheme will be taking place on the doorstep of our new home on Uxbridge Road. As the company enters a new phase and the building evolves, we look foward to fostering an ever closer relationship with the market and embracing the opportunites this generates for culture in the Shepherd’s Bush area.”
In total and including Pennard Mews, 212 new homes will be built in the scheme.
While some local traders have been opposed to the scheme, others show strong support, Hamid Tipu, who runs a fruit and vegetable stall in the market, said: “Overall, the market is dying and the traders just sit here all day long waiting for customers. The regeneration will bring the market up-to-date and give it the kick-start that it really needs.”
The plans will be further developed by OSBL over the coming months, with a detailed application likely to be submitted later in the year. Construction work is expected to start in Summer 2013.