OPDC picks We Made That for Park Royal centre

The Old Oak and Park Royal Development Corporation has appointed ‘We Made That’ as the Masterplanners for Park Royal Centre.

The OPDC draft Local Plan formally designated the area around Park Royal Road and Coronation Road (shown in the pictures) as a new neighbourhood centre, and now OPDC has appointed ‘We Made That’ masterplanners to plan the delivery of 3,000 sqm of new town centre floorspace, space for 1,400 new jobs and 650 new homes.

The Park Royal Centre masterplan will explore how congestion in and around the Park Royal estate can be reduced, how Central Middlesex Hospital can be better integrated, how the new homes and jobs can be accommodated, where the 3,000sqm of new town Centre floorspace can go, and what early activation projects and public-realm enhancements can be delivered to create a safer and more improved and pleasant place for people to work and live in and travel through.

OPDC, in collaboration with the London Borough of Brent, Brent Clinical Commissioning Group, London North West Healthcare NHS Trust and Central Middlesex Hospital, have appointed ‘We Made That’ to translate their ambitious vision into a deliverable plan. The emerging masterplan will be discussed at a public consultation event in July, with the final masterplan expected to be completed in early Autumn.

Liz Peace CBE, OPDC Chairman said: “OPDC is working hard to plan for the whole of Old Oak and Park Royal. The Centre of Park Royal is home to the incredibly important Central Middlesex Hospital and an Asda Superstore along with lots of local businesses that are all hugely important in supporting the communities, not only within the OPDC area, but also the wider communities across Brent, Ealing and Hammersmith and Fulham.”

Oliver Goodhall, Partner at We Made That said: “Park Royal Centre masterplan programme is an incredibly exciting opportunity to bring to fruition some of the crucial early moves in a bold and ambitious project, whilst also shaping its long-term trajectory for a new designated neighbourhood within a unique industrial context”.

Park Royal is home to over 2,000 businesses and more than 60,000 jobs. It is the UK’s largest industrial estate with 2,227 ha of industrial land. The vacancy rate is just 2% and rents of £17.50/sq ft are being achieved. Contributing £2.1billion in Gross Value Added to the UK economy, it is home to world-leading businesses like Diageo and GSK.

The estate, sometime’s called “London’s Kitchen”, or “London’s Bread Basket” becaue of its importance to the capital’s food supply network, is also rich in companies from the logistics sector and the film industry.

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