Old Vinyl Factory wins consent

tovf vue cinema dec 2012 smlCathedral and Development Securities’ joint venture in Hayes – The Old Vinyl Factory – has been granted outline consent by LB Hillingdon.

They already have consent for the first phase – The Gatefold Building – which is mainly residential, and the closest part of the former EMI Factory Site to Hayes Station.

Cathedral & DevSecs have also announced that an agreement has been reached with Vue Entertainment which will bring forward construction of The Picturehouse – a multi-level retail and leisure building of approximately 50,000 sq ft comprising restaurant units at ground floor and multiplex cinema above, with ground floor entrance foyer – during the first phase of the redevelopment.

tovf nov 2012The plans designed by masterplanners Studio Egret West with Allford Hall Monaghan Morris (AHMM) and Duggan Morris Architects (DMA) will, say the developers, support the economic regeneration of Hayes town centre, by providing a new neighbourhood as a catalyst for change in the wider area.

Up to 550,000 sq ft of commercial office space will be created, approximately 450,000 sq ft of which will be located in the existing heritage buildings designed by Wallis Gilbert & Partners, architects of The Hoover Building.  The most significant of the original buildings will be brought back into use in a way which retains their special industrial character in a scheme created by AHMM, designers of The Tea Building in Shoreditch.

The re-developed Old Vinyl Factory will aim to offer the kind of fashionable, modern, office space that will attract a 21st Century commercial tenant mix, including the large creative companies already located west of London who want to take advantage of West London’s excellent motorway and air transport links but yearn for the creative buzz of Shoreditch and Old Street.

This will, say the developer, help Hayes realise the benefits of the planned Crossrail Station service which will both put it within close commuting distance of central London and strengthen its connections to London Heathrow Airport.

It is anticipated that 4,000 new jobs will be established there over the next eight years, as part of a vibrant new neighbourhood with a rich mix of spaces for leisure, residential and commercial use serving both the local community and people who move into the area, based on the locality’s unique industrial heritage.

A new largely pedestrian route – The Groove – will cross the site from east to west, linking the town centre with Dawley Road. Lining this at the ground floor will be new spaces for start-up and fledgling business; cafés, bars, restaurants and retail; a 9-screen multiplex cinema; live music venue, and a museum space.

Up to 642 new homes of mixed tenure including those provided in the already consented Gatefold Building – which will provide 132 new homes – will be located mainly on the upper floors of these buildings, all sited among landscaped squares and public spaces and, say the developers, brought alive through a large and significant public art programme.

tovf powerhouse dec 2012 smlOther existing industrial buildings on the site, including The Pressing Plant and The Powerhouse (pictured left), will be restored and converted to other uses – such as the museum, a live music venue and a home for the combined heat and power plant that will generate sustainable power for the entire site.

The aim is to create a significantly different, sustainable and creative quarter in an area typified by standard business parks.

The development aims to hold sustainability at its heart. Environmental sustainability measures include the protection and enhancement of important heritage buildings and measures to reduce the demand for energy within the development, as well as the on-site renewable energy generation.

The jobs potential of The Old Vinyl Factory, which was once part of a thriving workplace community for up to 22,000 people, has been identified for many years but not yet realised. The new partnership of owners has reclaimed and celebrated the site’s rich cultural heritage by investing in a number of initiatives which have already breathed new life into the site, laying the foundation for an active community of creative employment spaces. These include improvements to the already refurbished Shipping Building, such as the introduction of the new Vinyl Canteen and a bike loan scheme to encourage workers to make better use of Hayes town centre.

Hillingdon Council hope that the redevelopment will help create up to 4,000 jobs in the town over the coming years.

Speaking about the masterplan application, Richard Upton, Chief Executive of Cathedral Group, said: “To have reached this stage, which is the culmination of nearly two years of hard work, is a fantastic endorsement of our vision for The Old Vinyl Factory.

“We have had a very positive engagement with officers, councillors and other local and regional stakeholders during the preparation of this masterplan, which we believe will totally transform the economy of Hayes – putting the town firmly back on the London map in time for the arrival of Crossrail. As place-makers this is what it is all about; working with progressive local authorities to create beautifully designed regeneration schemes that foster huge economic growth potential as well as a real sense of community.”

Matthew Weiner, Director, Development Securities said:  “The positive and speedy conclusion of our planning applications confirms that we have proposed the right scheme for this much treasured site.”

Mayor of London, Boris Johnson, described the project as “visionary” on a visit earlier in the year.

RPS Planning and Nathaniel Lichfield are handling planning.

Permission was also granted for two new office developments (185,000sq ft) on the Hyde Park business park. This sees the next phase in the creation of the business park and, say the council, hopefully serves to secure the future of the park’s current tenants Rackspace.

The council says the two developments demonstrate that the future for Hayes is positive and that it is delivering employment, housing and a range of facilities that local people have wanted for years.

Cllr Douglas Mills,  Cabinet member for Communities, Commerce and Regeneration at LB Hillingdon, commented “It was a great night for Hayes, and a real example of the council and partners working together for the benefit of local residents.

“The planning approvals present a great opportunity for Hayes and should act as a catalyst for further developments.”

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