Galliard Group and London & Bath Estates are reported to have shelved plans for The Octopus – an advertising clad office building in Chiswick.
The plans were approved in 2011. They involved a five storey 50m high commercial office building on the Chiswick Roundabout site adjacent to the elevated M4 clad on one side in advertising hoardings and on the other in a shroud of LEDs.
The developer originally hoped to have the Make Architects designed scheme completed in time for the 2012 Olympics, but slow progress through planning blocked that.
Now it has emerged that LOM Architecture and Design has been engaged to design a mixed-use 140m tower scheme for the same site, including 410 flats, a 140-room hotel, and 4,000sqm of office space.
The architects told the Architects’ Journal they are working towards submitting an application towards the end of 2014.
The height of the tower is likely to draw comment from, among others, Kew Gardens, who made comments during the planning process leading to the approval of Brentford Football Club’s plans for a new stadium at Lionel Road.