Over 15 off-licences have signed up to a pledge not to sell cheap, super strength beer and cider as part of a drive by the council and police to combat street drinking and alcohol harm in Hounslow.
Echoing a similar scheme in LB Redbridge, which has helped move street drinkers away from Ilford, the businesses agreed the pledge at a meeting held in the Civic Centre. They will amend the terms of their licences meaning they will no longer sell cheap beer, lager and cider over six per cent ABV.
Cllr Richard Foote, cabinet member for community protection, said: “The off-licences that have signed up to our scheme have shown fantastic community spirit and that they are progressive, enlightened businesses.
“Cheap, super strength beer, lager and cider often fuels anti-social behaviour, damages the health of thousands of people and costs millions of taxpayers’ pounds every year.”
Chief Inspector Rob Weir, said: “I’m heartened by the retailers and partners coming together to take a stand against super strength alcohol which can seriously harm problem drinkers.
“We want to reduce the number of street drinkers in the borough and by curbing the sale of super strength lager we believe this will make people feel safer on the streets in Hounslow.”
The off-licenses that have signed up to the scheme will stop selling the super strength alcohol from 1 Jan 2015.