Nike has taken 9,000 ft in a prominent location on the ground floor of the Outlet facing Wembley Stadium, while GAP has sgned up for an 8,000 ft unit on the centre’s first floor.
London Designer Outlet (LDO) is London’s first bespoke designer outlet and the only one within the M25. It is the major retail and leisure element of Wembley City, the 85-acre project surrounding Wembley Stadium. When complete in 2013, it will contain up to 85 designer retail units, 15 new restaurants, cafés and coffee shops as well as a nine-screen Cineworld.
Phil Cottingham, Managing Director of Retail at Quintain, comments: “I am thrilled to announce our first retail anchors, this marks the start of a new phase in the
leasing of the scheme.”
“With these deals now done and further deals in solicitors hands, 40% of the scheme is let or in advanced stages of negotiation and we are still two years ahead of opening.”
George van Vugt, Director Real Estate and store Construction at Nike EMEA added: “Offering proximity to and association with one of the UK’s most important sporting landmarks and a designer fashion retail focus, London Designer Outlet is a perfect fit for the Nike brand.”
Visitor numbers to Wembley City are currently estimated at 9m a year, and could reach up to 21m per annum. mbley City scheme. Work is due to start on LDO in Autumn 2011, with the centre opening in 2013.