New plans for Olympic Way

Olympic_way Quintain has revealed details of its first public consultation about the continued regeneration of Wembley.

Quintain is exhibiting information about what is currently happening and focussing on new ideas for the land either side of Olympic Way.

The regeneration of Wembley is already underway, with new jobs, shops, homes, restaurants, leisure and community facilities being created around the Stadium.  To date Quintain has already invested £350m into Wembley.  The site has been cleared and the £35m refurbishment of Wembley Arena is complete. Arena Square and the Square of Fame are successful, the first residents move into the area later this year and work is now starting on the new Hilton Hotel, the student accommodation scheme and the second residential building.

The development of plans for this new area is in line with Brent Council’s vision to transform Wembley into one of London’s brightest, most vibrant and successful places, where existing communities benefit from Wembley’s millions of visitors a year and which responds appropriately to the scale of the new Stadium.

The emerging new plans include a new shopping street, parallel to Olympic Way, a range of cafés, coffee shops and restaurants, major improvements to Olympic Way, as well as housing. Quintain are open to them containing a new primary school or other education provision, a new community park, and a new Civic Centre and Community Hub for Brent Council, who are known to be seeking a move away from Forty Lane.

Nick Shattock , Quintain’s Deputy Chief Executive, said: “This is a hugely important area, linking the Arena and Stadium to



Station either side of Olympic Way.  It is currently dominated by old industrial or office uses and large retail parks, which bring limited benefit to the people of Wembley and provide no community facilities".

“We want to prepare a new plan to create more jobs and homes, new shops, a new park and, if appropriate, a primary school or other educational provision.  We could also host a new civic centre and community hub for Brent Council, together with new squares and public spaces, opening up the area for everyone to enjoy".

The plans are available for comment on

This entry was posted in Brent. Bookmark the permalink.

Leave a Reply

Your email address will not be published.