New Hammersmith sculpture

AXA Real Estate and Bell Hammer have added an eyecatching scultpure to the facade of their Assembly London redevelopment of the former Harper Collins HQ in Hammersmith.

The sculpture, called ‘Six pins and half a dozen needles’, was designed by Alex Chinneck and makes the building look a little less structurally sound than it really is. the developers say they believe successful workplaces are “the home of creative thought”, so the made art integral to their vision for the Assembly London master plan.

It is the artist’s first permanent installation, he has delivered a number of pop-ups in his career to date. He says: “The work was conceived to engage people in a fun and uplifting way. Although we use real brick, it was designed with a cartoon-like quality to give the sculpture an endearing artifice and playful personality.”

It took 14 months to complete, with the artist working alongside engineers, steelworkers and brick-makers.

Alex’s other public works including an upside-down electricity pylon, a melting house made from wax bricks, an upside-down house in Blackfriars, a house in Margate with a sliding facade, and a hovering stone building in Covent Garden.

The overall scheme provides three public squares, bars, restaurants and estate wide amenities, as well as 4 office buildings totalling 250,000 sq ft.

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