More White City plans emerge

White City dairy crest street sketchHelical Bar and Aviva Investors will soon show their plans for the former Dairy Crest site in White City.

The pair have been working with Eric Parry Architects on a masterplan for the ten acre site which sits between the planned Westfield London northern extension which itself would provide 1,500 new homes, and the former BBC Woodlands site which Imperial College are redeveloping.

They have prepared plans to regenerate the site with 1,250 new homes and other amenities including shops, community facilities, a major new public garden and high quality public open space.

The new homes may offer a range of sizes from larger family housing to small homes and include affordable housing. The plans also provide for new jobs and employment space for start-up, small and medium sized businesses in an area renowned for attracting the creative and media industries.

While the plans are still being established the developers have already set out their aim to create a new, vibrant neighbourhood which contributes positively to White City and benefits new and existing residents.

A number of ideas are being explored, including the potential to create a ‘Not for profit building’ which could provide space for cultural and recreational uses such as a music or art studios, gallery space, sports activity or other similar uses.

Matthew Bonning-Snook, of Helical Bar, said: “Our proposals present an exciting opportunity to transform this site and bring new homes, jobs and facilities to the area.”

The former Dairy Crest site is within the White City Opportunity Area, a larger area of land which has been identified by Hammersmith & Fulham Council and the Mayor of London as a key location in the capital for major regeneration.

Drop in public consultation events will take place from March 23 to 26, and information is also available on the project website.

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