Meyer Homes is consulting on plans for the former Hounslow House site, which they acquired from Tesco regeneration arm Spenhill.
Meyer intend to submit a planning application for around 300 homes on the 1.22ha London Road site next to Hounslow bus garage in summer 2016.
Spenhill had planned a 21 storey tower for the site delivering 250 homes, but these plans were refused in 2015.