Lucozade row fizzes up

Councillor Steve Curran, Leader of Hounslow Council has sent an open letter to the Planning Inspectorate over the removal of the Lucozade advertisement on York House, Brentford.

The old sign was in place for many years. Its nostalgic neon bulbs had become something of a local institution. Site owner JC Decaux installed an internally illuminated LED screen on the position formerly occupied by the copy of the 1920’s “dripping bottle” Lucozade advertisement that, say the council, many people associated with the area.

Curran says in his letter that planning officers refused consent for the new LED advertisement screen, but that it was given consent on appeal to the Planning Inspectorate.

He says: “Overall, I am concerned there is a lack of consistency with decisions for advertisements on the Great West Road. I appreciate there is a real pressure from advertisers to locate here, as one of the most valuable stretches of land for advertisements in the country. But it is mainly a residential area and local people are not happy about the brightness of the LED screens, which is completely different to the old style illuminated advert hoardings.” He goes on to describe the ruling as “depressing”, and requests an independent review carried out of the training and decision making of the Planning Inspectors involved in decision making on advertisement appeals in LB Hounslow.

LB Hounslow awaits a response.

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