Think London and Visit London are to be combined.
The Mayor of London Boris Johnson has announced a four-year funding deal for a new promotion agency for London, which will bring together the work of the existing agencies for tourism, inward investment, and international students.
Think London, Visit London and Study London will be brought together under the new umbrella agency from April 2011. The Mayor says the single agency will enable him to take “a more coordinated and strategic approach to international promotion”. Its working title is Promote London, and it will lead on promoting the capital in the run up to and during the 2012 Games.
Dame Judith Mayhew Jonas, the chairman of the New West End Company representing retailers and property owners in London’s West End, and former chairman of the Royal Opera House, has been appointed interim chair. She will work with Danny Lopez, currently a group director at the London Development Agency, who will act as the interim chief executive to manage the transition from the existing three agencies into one.
The Mayor of London Boris Johnson said: “This new agency will play a vital role in ensuring that we can continue to foster London’s reputation across the globe as a fantastic place to live, work, study and visit.”
“I’m pleased the Government has recognised the importance of fuelling London’s economic development which will, in turn, keep the motor of the UK economy going.”