LDO to have largest catchment of any factory outlet

Speaking at Place West London on October 14, Julian Tollast of Quintain outlined plans for the London Designer Outlet at Wembley.

The London Designer Outlet (LDO) is the major retail and leisure element of Quintain’s Wembley City Scheme. LDO will be London’s first designer outlet centre and the only one within the M25. The leasing campaign launched on 23 September.

LDO’s catchment statistics are impressive – it will be the closest factory outlet centre for 5.8m people – the highest of any in the UK. An estimated 8.4m people live within a 60-minute travel time and there is a total of £3.4bn projected catchment spend. Visitor numbers to Wembley City are currently estimated at 9m a year, and could reach up to 21m per annum.

The outlet centre offers 350,000 sq ft of retail and leisure floorspace and will include up to 85 units of stylish fashion, sports, homeware and lifestyle brands, up to 15 restaurants and bars and a nine-screen Cineworld cinema complex, seating 1,800 people over three levels.

Cineworld has already signed a 25-year lease for the new nine-screen cinema which will seat 1,800 people in total. Work on site will start in autumn 2011 – the cinema is scheduled for completion in 2013 – followed by the main retail element of the LDO later the same year.

Leslie Jones Architects are working on the designs for LDO.

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