The images show a vision of new shops, restaurants, homes and offices to be built around a new public square – which will be created by demolishing the council’s 1960s town hall extension.
LB Hammersmith & Fulham hope that as well as attracting new inward investment to the area, the plans are expected to save money as the new council offices that will be provided as part of the plans will cost less to run and maintain.
The Council hope that the public square will create a new ‘civic heart’ in Hammersmith, down the side of the Grade II listed town hall and over a new step-free bridge over the A4 Talgath Road.
However, some critics have voiced concerns over the 14 storey residential building, which is about the same height as the Premier Inn just up the road. Members of the Hammersmith Historic Buildings Group have also shown opposition to the new bridge over the A4.
The scheme – which provides 320 new homes mixed between one, two and three bed apartments in addition to new council offices and a supermarket – have been drawn up by developers Helical Bar and Grainger. The two companies have come together to form a joint venture company called King Street Developments (KSD) Limited. The Council is contributing the land it owns.
The new council offices will replace the widely disliked 60’s Town Hall Extension, open up views of the Grade II listed Town Hall, and allow staff to be moved in from other buildings around the Borough, which would be sold off as part of the council’s debt-reduction strategy.
Cllr Mark Loveday, Cabinet Member for Strategy, said: “The proposals that King Street Developments have been showing to residents and amenity groups over the past few days are the culmination of three years consultation. Having listened to local people and as someone who lives just off King Street, I don’t think anyone could deny that the area around the town hall extension is crying out for a boost. Doing nothing is not a realistic option as King Street will continue to decline – in the face of competition from Westfield, Ealing and other town centres – and it would cost millions to extend the life of our ugly town hall extension which is on its last legs.”
A planning application is expected later in the summer – possibly next month, says the Council.
David Walters of Grainger, speaking on behalf of KSD, said: “We are delighted that we are now on the verge of submitting a planning application. We have carried out extensive consultation with stakeholders and members of the public and feel that the final proposals will deliver the whole scale regeneration of King Street.”