KidZania London has teamed up with the government’s Year of Engineering campaign to launch a programme of events and activities designed to inspire a new generation of innovators, inventors and problem solvers.
The Year of Engineering festival will run at KidZania, at Westfield London, from May through to September 2018.
The Year of Engineering is all about transforming perceptions of engineering among children, their parents and teachers by bringing them inspiring experiences and role models, showing young people that engineering is a varied, creative career which shapes the world around us. Engineering is one of the most productive sectors in our economy, generating 25% of total UK GDP, but the industry faces a major skills gap and lack of diversity – the engineering workforce is 91% male and 94% white.
The Year of Engineering festival at KidZania will see a host of new and enhanced activities to support the campaign and learning criteria of pupils in key stage 1–3.
For schools, the festival will launch on 23 May, to coincide with KidZania’s Step Into University event, followed by the city’s STEM Fair from Wednesday 20 to Friday 22 June and STEAM Fair taking place on Friday 21 September.
Eddie Kemsley, CEO at KidZania London, comments: “Inspiring the next generation of engineering minds is such an important task and what better way to motivate them than through providing real life experiences that they can engage and interact with
“Not enough young people – especially young girls – think engineering is a world for them, let alone a potential career path. We’re looking forward to working with the Year of Engineering alongside some truly fantastic brand and charity partners to make the subject more accessible and demonstrate engineering as exciting, rewarding and creative.”
Year of Engineering Minister Nusrat Ghani said: “Children are natural engineers, from their creativity to questioning how things work. But outdated perceptions mean that too many young people are missing out on a career that brings so much opportunity
“Engineering is everywhere you look, from helping people with disabilities to sending satellites to space and putting the bubbles into bars of chocolate. The KidZania Year of Engineering Festival will help bring this to life, showing young people from all backgrounds how they could shape the world around them as an engineer.”