London-based developer Joseph Homes has purchased the Veneer Buildings at The Old Vinyl Factory in Hayes from master developer U+I aiming to deliver over 100 new homes together with ground floor commercial accommodation set along a new landmark square.
The Veneer Building is located alongside Vinyl Square, the central public space for the masterplan and permanent home to iconic ‘Nipper’ the dog. The site forms part of U+I’s 18-acre Hayes development, the former home of the EMI record plant, which is located close to Hayes & Harlington Crossrail Station.
Outline planning approval for the Veneer Building was granted in 2013 and Joseph Homes will be progressing a new application later this year.
Rebecca Selby, Senior Development Manager at U+I, said: “We are delighted to welcome Joseph Homes to The Old Vinyl Factory to join a great list of development partners who are working with us to bring life back to this renowned site. The Veneer Building is the last residential-led phase to come forward and will compliment the buildings already constructed at The Old Vinyl Factory.”
Harry Bridgeman, Joseph Homes Associated Land Director, said: “It is a privilege to be part of The Old Vinyl Factory legacy and the redevelopment of this landmark site with its rich history and musical heritage. U+I’s imagination and ambition to foster a vibrant community through careful curation of the commercial space was a real attraction for us. This aligns with our desire to innovate and do things slightly differently, as well as contributing to the overall placemaking story.”
The Veneer Building is the final residential-led phase of the development, which together The Assembly Buildings, Boiler House, The Gatefold, Machine Store and the Material Store will deliver over 650 new homes across the site.
The Old Vinyl Factory is a mix of re-imagined Art Deco office buildings, new homes, innovation and educational hubs, restaurants, shops, gym, cinema and a GP Practice.
JLL property group’s recent study suggests Hayes will be a key beneficiary of the Elizabeth line and is likely to outperform the rest of the capital in terms of house price growth over the next five years.