Inside a trade mission to the USA

Sarah Mosses, CEO of White City based Together Films, recently took part in the Mayor of London’s International Growth Program. She headed to California and New York on a trade mission, and told us all about it.

The mission was for a series of meetings, conferences, tours, and female founders’ events, and coincided with the launch of Together Films’ new release – Roll Red Roll.

Sarah (pictured, right) is on the Mayor of London’s International Business Program. They organised the one week Creative Trade Mission to Los Angeles, and the Female Founders Trade Mission to New York. The NY mission was inspired by the depressing fact that less than 1% of funding goes to female founders. This research was put together by the British Business Bank, Diversity VC and the BCVA.

A Trade Mission is created in order to encourage UK based companies to expand into new markets. This trip was focused on North America, so in LA they met with the entertainment leaders at Disney, NBC Universal, Paramount, Fox, Warner Brothers, Frame Store, Riot Games and LA-based investors. The British Consulate hosted an event in LA, with a drinks reception celebrating all things British to showcase the talent on the mission.

The mission also included studio tours and meets and greets, plus a meeting with Movie Labs, a collaborative effort to make sure technology in film is going in the right direction.

In New York at the British Consulate General Residence, there was a pitch event with over 75 investors to hear from UK female founders, and meetings with recruiters and lawyers to find out how to set up US operations, and a roundtable lunch with two inspiring female entrepreneurs, Katlyn Grasso, Founder & CEO, GenHERation and Natalie Mackey, Co-founder & CEO, The Glow Concept.

The Department for International Trade alongside the Mayor of London’s office hosted a pop up showcase conference  – Designing the Future – focussed on UK companies. One of the panels there was called: Venturing Beyond the Glass Ceiling – which is all about getting more funding for women. The evening ended with dinner at Google’s New York office.

The trip also helped Sarah reconnect with a range of US clients and update them on 2019 plans, and made her much more confident of what Together Films will be able to deliver and for the seed funding round which will take place in the near future.

Sarah is a member at the digital lifestyle hub at Huckletree West. This article first published on their blog.

Capital West London is hosting an event focussed on growing your business, especially internationally. Click here for more information.

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