Barratt and Wilson Bowden were chosen as the developer at a cabinet meeting this week.
Councillor Steve Curran, cabinet member for housing, planning and regeneration, said: “We have chosen to award this challenging and exciting work to Barratt and Wilson Bowden.
“We were impressed with all three bids, which were of the highest order. The Barratt and Wilson Bowden tender was the best fit with our vision to transform Hounslow town centre into one of west London’s most vibrant, exciting shopping and leisure destinations.”
William Robinson, development director of Barratt and Wilson Bowden, said: “The High Street Quarter will bring a range of retail, leisure and residential opportunities to Hounslow, centred around high quality public realm, creating spaces for events, performances and meeting places, which will seamlessly integrate into the existing fabric of the town and deliver a distinctive and sustainable Hounslow Town Centre for everyone.”
The council say the scheme will be a “high quality architecturally designed mixed use scheme seamlessly integrating into the surrounding townscape to create a new urban quarter for the town centre”. It aims to links the isolated Blenheim Centre development back to the High Street across the site currently used as a current surface car park.
It should produce a multiplex cinema, over 10,000sqm of retail space and a 400 unit residential scheme, of which 41% will be affordable. The public realm will aim to provide improved linkages to the High Street, including a new public space. Car parking will be reprovided at basement levels.