Hammersmith & Fulham Council has cut fees for market traders in the Lyric Square and North End Road markets to help the markets thrive.
In move set to make it more affordable for people to set out their stall in the borough, charges have been cut – with special offers for new and existing traders.
“We were determined to open up these two thriving markets to new traders, while making them more affordable for existing stallholders,” said Cllr Wesley Harcourt, H&F Cabinet Member for Residents’ Services.
“We want to do all we can to help small businesses thrive in the borough and make H&F the best place to do business in Europe. This ambition includes encouraging street market traders who provide a great service to residents and often go on to grow their businesses and create even more jobs in the borough.”
The council has resumed running the Thursday market in Lyric Square and will cut the pitch cost by around £30 a day. Meanwhile at North End Road market in Fulham, new traders are being offered a buy-one-get-one-free deal on stall hire, and reduced fees for six months.