Hillingdon Council is inviting Hayes retailers to sign up to its shopfront improvement scheme, which looks to help traders boost business by attracting more customers and increasing profits.
The council has teamed up with retail specialists International Visual, who will be visiting Hayes businesses and offering their expertise for free from this week. The company has already helped to improve trade for shopkeepers across the UK with its four-week visual merchandising programme.
The training, which is tailored to meet the needs of a particular area, includes in-store coaching on how to maximise space and drive sales from professionals with more than 25 years of retail experience.
Furthermore the council is working closely with Uxbridge College and participating businesses will be supported to offer work experience placements and apprenticeships to students.
Businesses may also be eligible to for a grant of up to £4,800 to improve their shopfronts, thanks to a successful bid by Hillingdon Council from the Outer London Fund. New surfacing works to shop frontage areas will also be carried out using the cash.
The grants are currently available to Hayes businesses to enhance their stores and will be available to other traders in the borough once the scheme is fully underway.
Cabinet Member for Improvement, Partnerships and Community Safety, Cllr Douglas Mills, said: “Initiatives like these will give traders a helping hand to maximise their potential while offering residents an enticing environment in which to shop.
“Hillingdon Council is committed to helping local businesses through these tough economic times and we will continue to work with traders to promote the borough as a great place to live in, work or visit.”
Hillingdon Council says it is taking a ‘total approach’ to the regeneration of town centres in the borough with further improvement programmes set to be introduced in Ruislip Manor and Northwood Hills.