Harrow Council has ‘opened’ a mock-up shop in North Harrow as it works with traders and estate agents to revitalise a shopping district.
The Council has mocked up a vacant shop in North Harrow into a fake florist emblazoned with the message “this retail space could be yours” to attract potential investors. The shop front launches a two-year programme to regenerate the retail centre where around 20 percent of units are standing vacant.
The Council’s economic development team will conduct a residents’ survey at the launch to measure demand for different retail types. The team is working with commercial agents to advise prospective investors on travel-to-shop patterns, spending patterns, catchment area and transport routes.
Cllr Keith Ferry, portfolio holder for planning and economic development on Harrow Council, said: “The Council is doing everything it can to help our local shopping centres and businesses. They have been hard hit by the recession and this eye-catching and cost effective campaign is about showing the business potential in North Harrow , while improving the look of the high street.”
Ian Halper is the managing director at Clive Lawrence Estate Agents and is marketing the mock-up shop premises. He said: “I’ve never seen this done before and think it’s a great way of kick starting interest in the local area”.