The Business Improvement District for Hammersmith town centre – Hammersmith London – has launched an iPhone app to promote visits.
The free I Love Hammersmith app has been designed to help workers, residents and visitors find what they need, see offers from pubs, restaurants and shops, and generally get about the town.
By using augmented reality technology, people can look through their camera phone at the town and the app will add locations onto the screen.
Events and marketing manager for HammersmithLondon, Grace Nelson, told the Hammersmith Chronicle: “The app is a one stop shop for everything in the Hammersmith area. Local business can promote themselves and residents, employees and visitors can find out what’s going on and what discounts are available.” An Android version is expected later this month.