A vision for an enhanced and vibrant Hammersmith has been unveiled, as the HammersmithLondon Business Improvement District (BID) launched its 2016-2021 Business Plan.
Developed alongside Hammersmith companies, the document reflects how businesses want to see the area grow and improve over the next five years through a series of projects and initiatives that will be delivered by the BID management team.
Businesses will be balloted in February 2016 to determine whether they want HammersmithLondon to continue for a third five-year-term.
HammersmithLondon has been operating in the area for almost a decade, delivering additional services and projects to improve the working and trading environment. These have included dazzling festive lights and Christmas tree, an ever expanding Summer Festival, the Privilege discount card, extra police patrols and a dedicated CCTV operator, enhanced greening and a free recycling service.
If successfully voted in for a third term, the BID plans to:
- Expand the events programme to draw people into the area
- Promote new shopping habits so that Hammersmith stays competitive
- Embrace mobile technology such as the new Hammersmith App
- Improve the carbon footprint through green projects and infrastructure
- Ensure Hammersmith’s safety through the award-winning Business Crime Partnership
- Promote Corporate Social Responsibility by forging relationships between businesses and charities
BID Director, Patricia Bench, said: “Over the past 10 years, we have witnessed Hammersmith transform into a flourishing destination with a prosperous high street, a thriving arts sector and a great selection of modern office space. During that time the BID has worked to mirror the town’s development by supplementing projects and services that would further enhance the town centre for the benefit of businesses, residents and visitors.
“As we look to the future, Hammersmith is set to grow even more with a number of upcoming projects, such as the redevelopment of Hammersmith Town Hall and the gyratory, aimed at improving the area even further.
“We as the BID would relish the opportunity for a third term to represent businesses as we work with partners such as Hammersmith and Fulham Council, Transport for London and the Greater London Authority to make the Hammersmith even more successful.”