TfL and LB Hounslow are piloting a scheme which gives away £20,000 of bikes to residents on the Butts Farm Estate.
The unusual scheme aims to help residents save money, get fit and help make Hounslow a greener borough. Around 60 free bikes will be given to people living in Butts Farm, children attending the local school, or people working on the Hanworth Trading Estate or Hampton Farm Industrial Estate. Recipients will need to commit to making 50 per cent of their journeys by bike.
The ‘Butts Farm Community Cycling Challenge’ is part of the council’s campaign to promoter greener travel in the borough, and make Hounslow a leading authority in the field of environmental sustainability.
Cllr Peter Thompson, the leader of the council said: “Encouraging more people to cycle home is an excellent way to help make Hounslow a greener borough. We are working to make it easier for people to choose a range of greener travel options such as walking, cycling and public transport".
The scheme is funded by Transport for London. The area was chosen for the scheme because of the mix of residents, workers and schoolchildren making local journeys. The council recently installed a 20mph zone in the area.
Participants will be able to use the bicycle for a 30 day challenge period, where they will be asked to cycle around 50 per cent of the journeys they would have previously travelled by another method. At the end of the period they will have the opportunity to purchase the bicycles at a significant discount.