Farrell’s masterplan for Earls Court unveiled for public consultation

earls courtThe masterplan for the 77-acre Earls Court site has been published for consultation, setting out
a vision to create ?Four Villages and a High Street’ on the Earls Court site. The masterplan aims to create up to 7,500 new homes, 12,000 permanent new jobs, and establish a new 5 acre ?Lost River’ park.

Capital & Counties, the developer behind the scheme, say the masterplan is the product of a full year’s interaction with the public, during which “hundreds of stakeholders and thousands of local people” have been asked to have their say on the future of the area. The masterplan has been developed by Terry Farrell & Partners.

The Masterplan has been developed on behalf of the three landowners – EC&O Properties,
Transport for London and LB Hammersmith & Fulham.

Sir Terry Farrell, Founder of Terry Farrell & Partners, said: “In developing the masterplan for Earls Court, our inspiration is London. We have looked at the best of London and the architectural fabric of nearby Kensington and Fulham in particular, and used that to guide our designs. The ?Four Villages and a 21st Century High Street’ create a wholly new and remarkable place for London, but one which knits seamlessly into the existing urban grain.”

Cllr Stephen Greenhalgh, Leader of the London Borough of Hammersmith & Fulham said: “This proposal is a once in a lifetime opportunity for us to build new homes for estate residents and offer affordable properties to the thousands of people struggling to buy a home without leaving the borough.”

Gary Yardley of Capital & Counties said on behalf of EC&O Properties: “We are very proud of the masterplan we are unveiling today. It envisages thousands of much needed new homes and jobs, and acres of new green space for the local community to enjoy. We have worked closely with the community for over a year and their feedback, and that from stakeholders, has had a great influence on our thinking. Following further consultation, we will submit a planning application for the site in the summer.”

Anthony Bickmore, Head of Corporate Finance Property Development at Transport for London, added: “The Earls Court site is a unique location at the heart of London. It has outstanding transport
links and is the perfect site to establish a thriving new community in London. Our participation in this masterplan will deliver considerable benefits for the public sector, including generating income to enable us to invest further to improve London’s transport network.”


The masterplan facts & figures

earls court map• The masterplan area covers a 77-acre site owned by EC&O Properties, Transport for London and London Borough of Hammersmith & Fulham.

• The site presently includes the Earls Court Exhibition Centres, the Seagrave Road car park, railway lands and the West Kensington and Gibbs Green housing estates.

• Delivering approximately 7,500 much needed new homes.

• 2 million sq ft of commercial and retail space, including a variety of leisure and cultural uses.

• Creating around 12,000 new permanent jobs, as well as 1,500 jobs per year during construction.

• Transforming the social infrastructure including a new primary school and an integrated health centre.

• 23½ acres of public open space including the 5 acre ?Lost River Park.’

• Rebuilding the urban fabric by joining West Kensington and Earls Court back together.


‘Four Villages and a High Street’

earls court model• Earls Court Village – smart, elegant and genteel, it will be a haven of civilized tranquility.

• West Brompton Village – leafy and tranquil, this area will be popular with families thanks to the nearby open spaces and primary school.

• North End Village – inspired by the North End Road market, this vibrant multicultural village surrounds the cosmopolitan end of the High Street.

• West Kensington Village – the new front door to central London will be a dynamic commercial hub.

• The High Street – packed with a variety of quirky and high-quality shops, but with much more than just retail. Bars, cafes and restaurants make it a meeting place, whilst cultural and community centres encourage learning and enterprise.

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