The opening of a 99-room Travelodge hotel in Ealing makes it the largest hotel brand in London, as they restate a commitment to open more hotels in outer London.
With 5,714 rooms and 40 hotels in the Capital, Travelodge, the UK’s fastest growing hotel chain, has taken the title of being the biggest hotel brand in London from Hilton. Travelodge is also on track to have at least 50 hotels and nearly 7,000 rooms in London for the start of the Olympic Games.
Guy Parsons, Travelodge Chief Executive, said: “Whilst others scaled back their development in the capital during the recession we maintained our commitment to growth.”
Boris Johnson, Mayor of London, said:” As we gear up to welcome people from across the globe in 2012 it is great to see a big name hotel firm like Travelodge enjoying such vigorous expansion in London.”
All of the entry-level jobs in Travelodge’s new hotels are made available to the long-term unemployed in London thanks to Travelodge’s partnership with Job Centre Plus. Potential employees are given six-weeks training to provide them with the skills and confidence needed to re-enter the workforce.
Paul Harvey, Managing Director of Development for Travelodge, said: “Whilst the Olympic Games will undoubtedly provide strong returns for hotel companies, the long-term growth plan for Travelodge is concentrated in London’s suburbs. Across the outer London boroughs there is a clear lack of hotel rooms. Large numbers of residents, centres of employment and excellent transport links all drive room nights. Yet due to the dominance of the central London market, hotel companies have neglected these areas over the years.”
He adds, “It is no exaggeration to say that every tube station could sustain a budget hotel and we have set an ambitious growth target over the forthcoming years in London”.
Travelodge opened its first hotel in London in January 1988 – Heathrow Heston Westbound (145 rooms).