Businesses affected by the Ealing riot will benefit from an initiative to get people to shop, eat and drink locally.
To mark the start of the campaign, being launched by the council and Ealing Business Improvement District (BID), parking will be free in six council car parks every weekend in September, encouraging people to visit riot hit areas.
Ealing BID is also extending its Shop Local campaign, with the support of the council, to cover West Ealing. Traders can advertise any offers and promotions at www.ealingshoplocal.co.uk free of charge to encourage people to support local businesses.
The council is also providing Ealing BID with free advertising space on lamppost banners in the town centres and on the front of the council’s main office, Perceval House, to promote Shop Local.
The initiative is part of a £250,000 package the council has put together to assist riot hit areas. Payments of £1,200 have already been made to each of the independent small businesses directly affected to help them to reopen while they await insurance payments. The council has also given £20,000 interest free repayable grants to each of the two worst affected businesses that are likely to have to remain closed for several months.
Council Leader Julian Bell said: “The riot was devastating for many of our local businesses, which really are the lifeblood of our community. It’s vital we encourage people to support those traders to help them get back on their feet.
“After the riot we were overwhelmed with offers of support which really shows the true character of our borough. The best way people can now help is by simply shopping, eating and drinking locally.”
Ealing BID Chief Executive, Sailesh Siyani, said: “At times like this we all need to pull together, so we’re happy to extend our offer of help to traders in West Ealing who are outside of the area we normally cover. People are really keen to do their bit to help local businesses after the riot so I’m sure they’ll be only too pleased to support the campaign.”