The plans would replace their previous permission for a larger scheme which was initially sold to a west London entrepreneur, then repossessed when payments were not met. The new plans are for a nine storey mixed use development with less than half the new homes planned for the previously consented scheme, which reached 23 storeys.
Overall, the new plans would deliver 223 new homes and 12,400 sqm of retail, including a Morrissons food store, following the retailer’s pre-let signed in March 2012.
This mixed-use development aims to bring major investment to the area, breathing variety and vitality back into the derelict site and creating hundreds of new jobs.
DevSec say their proposals will deliver over 700 full time equivalent jobs – 300 in the new “Fresh Format” Morrisons – in a “contemporary and unique architectural landmark for Edgware Road”.
They would also produce a revitalised oriental and far eastern retail area, including a 270 seat restaurant, 600-seat foodcourt and 15 specialist grocery units. The developer is working with specialist advisors from the local oriental community to bring a unique shopping experience to 399 Edgware Road.
The new foodcourt aims to provide outlets for authentic cuisine from all over the Far East, including China, Japan, Taiwan, Thailand and Indonesia. A wide pavement in front of the retail units will create an area which can be used for outdoor trading and specific community events or local celebrations, such as Chinese New Year.
The design would feature a “diagrid” façade, featuring geometric shapes and glazing, and there would also be improvements to the environment and streetscape along Edgware Road, Grove Park and Airco Close.