Dairy Crest plans go in

White City dairy crest sketch may 2012Helical Bar and Aviva Investors have submitted outline plans for a mixed use development on the former Dairy Crest site in White City.

The scheme – to be known as “Brickfields” after one of the first industrial uses for the land – would deliver 1,150 homes, 170,000 sq ft of commercial space and 20,000 sq ft of retail, alongside a community facility and significant public realm work.

The entrance to the scheme, as suggested by architect Eric Parry in May,  will be through a large urban square, fronted by shops and cafés. The central point of the scheme will be a public garden, fronted on all sides by homes, designed to feel like a traditional London square.

Matthew Bonning-Snook of Helical Bar said:“We are extremely excited about our proposals for Brickfields. The Eric Parry design code for the masterplan uses a predominantly natural palette of brick and stone to create sustainable and attractive buildings which, alongside the public realm and amenities, will form a genuine new London community.”


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