Converse is opening its first retail store in the UK and has chosen London Designer Outlet (LDO) at Wembley Park.
The Boston headquartered company is owned by Nike and is famous for its All Star shoes. LDO already has one of Nike’s top 3 outlet stores in Europe. In 2015 and 2016, LDO was ranked in the top 10 best performing outlet centres in Europe.
The clothing & footwear choices at LDO are being further strengthened with two additional longterm signings. Dr. Martens has taken a long-term lease for a 1,350 sq ft unit following the success of a pop-up trial store. Vans is taking an 1,800 sq ft outlet shop.
Christine Grace, Realm’s Leasing Director for LDO, said: “Converse and Vans are great additions to the range of top brands LDO offers and we’re proud to be the centre of choice for Converse’s first ever store in the UK. Furthermore, the move from temp-to-perm by Dr. Martens shows the confidence top brands have, not only with this location but also with an urban outlet option as part of their go-to-market mix.”