Following a review of the area by the Hounslow Council and English Heritage, the council is proposing creating a new Chiswick High Road Conservation Area.
Recent planning studies have recognised the High Road as an “area of special character”, and one of the recommendations made was that the council assess these areas for their potential as conservation areas.
The new conservation area has been a possibility since 2001, when it was first raised as a possible westward extension along the High Road of the existing Turnham Green conservation area.
The council is proposing the new conservation area as a distinct and different area due to its differing character reflecting the commercial development that grew up along the High Road in the late 19th and early 20th century.
Cllr Steve Curran, leader of the council, said: “Local people really value and appreciate the style and character of the High Road, and by creating this new conservation area, we will be better able to resist developments that could harm its appearance.”