Capital West London promoted its ground-breaking plans to an international audience at MIPIM 2018, outlining their vision to unite the area as one huge investment opportunity.
The brainchild of the West London Alliance – made up of Barnet, Brent, Ealing, Hammersmith & Fulham, Harrow, Hillingdon and Hounslow councils – Capital West London is the new investor support programme aimed at promoting a combined £69billion economy to the global market and helping businesses within the sub-region grow and prosper.
The project comes at an exciting time for West London. At the end of last month, the West London Alliance were successful in their bid to get Mayor of London Sadiq Khan to include plans for a West London Orbital Rail Service in his transport strategy for the next 25 years. While, just the day before, Brent were crowned the London Borough of Culture for 2020 – securing £1.35million of funding.
Capital West London, delivered by regeneration marketing specialists White Label Creative, will build on these successes, bringing together a collaborative group of public and private sector stakeholders to focus on the area’s key assets – connectivity, investment and trade. The novel and innovative venture is fully endorsed at the most senior level by the officers and members of the local authorities involved, and will work in partnership with the Greater London Authority and London & Partners, with the backing of the Department for International Trade.
Speaking at the event in Cannes, on Wednesday, March 14, 2018 in support of the venture were Victoria Hills, CEO of OPDC; Katie Kopec, Principal Adviser for Development and Regeneration / International Director, London & Partners / JLL; Lucy Taylor, Director of Regeneration and Planning Policy, London Borough of Ealing; Cllr Steve Curran, Leader, London Borough of Hounslow; Ross Sturley of Chart Lane, and Katharine Glass, Director, White Label.
Cllr Steve Curran, from Hounslow Council, said: “I think Capital West London is a fantastic opportunity for the West London Alliance to come together and give us that focus and that drive. I think the support of the Mayor’s office is really crucial and support from national government is important as well. It has to be a collaborative effort – we have to work together, we have to agree on the same ideas irrespective of our political colour.”
Dan Gascoyne, West London Alliance, said: “This is the latest ground-breaking collaboration between our seven local authorities and provides a fantastic platform from which to secure West London’s future prosperity. The West London Orbital Rail Service is a clear example of what can happen when we all work together, it is really going to solve some of the problems of congestion, pollution and connectivity and that wouldn’t have happened if it wasn’t for all the boroughs agreeing that it was a clear priority for them.”